Projects / Motion Graphics / bid.tv Logo Development ThinkPlay.tv produced three treatments based on the current bid.tv logo suitable to be used as on-air stings and channel idents. The clients were very concerned that we did not 're-design' their logo so we opted to produce an ident design that would incorporate their existing brand.We presented the concepts to the Creative Directors and senior producers at situp.tv and whilst the design received a very favorable response, we were ultimately unsuccessful in our bid. The graphics proposal was ultimately described as '.............we wanted a Volvo and you delivered a Ferrari ..........' further parts of this projects are included in the virtual sets section