Projects / Motion Graphics / Boomerang HD logo Developed during a discussion with Dafydd Wyn Davies, Producer at Boomerang, we designed this brand/logo enhancement to pitch for graphic/broadcast design work with the production house. Built in Maya and rendered with Mentalray, we wanted the design to reflect the upgrading of technology from PAL to HD. Creating a 3D version of their logo and treating the surfaces as coloured glass would illustrate the perceptible difference between the old and the new format and reflect the companies commitment in investing in technologies of the future.